Networking often gets a bad reputation.
For some, it brings to mind awkward conversations, forced small talk, or rooms full of people trying to sell to each other.
But when it’s done properly, networking looks very different, and it works.
Good networking is definitely not about collecting business cards or pitching to everyone you meet.
It’s about building genuine relationships, showing up consistently, and becoming part of a community where people want to support each other.
It Starts with Shared Values, Not Sales
The most effective networks are built around shared values, not just shared industries.
When you spend time with like-minded business owners, the people who care about quality, integrity, and supporting others, conversations feel natural and meaningful.
Instead of “What can you sell me?”, the question becomes:
- How can we help each other?
- Who do I know that could support you?
- What have you learned that might help someone else?
This mindset shift is where real opportunity begins.
Good Networking Is a Long Game
One of the biggest misconceptions about networking is expecting instant results.
The truth is, the most valuable outcomes often come weeks or months later.
Networking keeps you front of mind, so when someone remembers your conversation, they will recommend you or invite you into an opportunity you didn’t even know existed.
Consistency matters.
Turning up regularly, being approachable, and staying connected builds trust over time, and trust is what drives referrals, collaborations, and repeat work.
Listening Matters More Than Talking. Cliché!
Strong networkers listen more than they speak.
They ask questions, take an interest, and genuinely want to understand what others do.
This not only makes conversations more enjoyable, but it also helps you spot ways to add value.
People remember how you made them feel far more than what you said, and being interested will always outperform trying to be interesting.
Local Networking Has Extra Power
Local business networks create a level of familiarity and trust that’s hard to replicate elsewhere.
When people see you regularly, know your face, and understand your business, recommendations come more naturally.
Local networking also strengthens the wider business community.
It keeps opportunities close to home, supports local supply chains, and helps businesses grow together rather than in isolation.
Exactly what events like Wigan Business Expo are designed to curate.
Networking Should Feel Human
At its best, networking feels like a conversation, not a transaction.
It’s relaxed, supportive, and human.
You don’t need to have the perfect pitch or the loudest voice in the room, just a willingness to connect and contribute.
Good networking works because it’s built on trust, generosity, and shared experience. And when businesses take the time to build those foundations, the results speak for themselves.
